the brief:
To develop a new brand for Threshold (formally Threshold Housing Link) including a Corporate Design Document.
the process:
Obviously the Guidelines Document is only a facet of the new brand. We invited our brand consultant to help with the wider aspects of this project. The Guidelines explain the new logo in use and its various versions, includes templates for stationery and powerpoint presentations. Colour is dealt with in the various media it will appear in and the Threshold written "tone of voice" is explained
the result:
A guide that is distributed in PDF format but also includes stationery and powerpoint templates. There are also a set of logos in various colour models and sizes
9. Threshold | Corporate Design Guidelines
