the brief:
A new start-up in the financial world, Home of Choice had to gain a leading position swiftly with many contenders waiting in the wings. It's unique offer had a small window of opportunity.
the process:
Working with their marketing consultant we discovered the issues that would make their offer the one to go for and with a witty approach we focused the minds of their prospects on their product regardless of any biases.
the result:
This advert in the relevant trade press caused a stir and increased the take-up of Home of Choice's adopters 10 fold. Now a flourishing business, Home of Choice display this advert framed in their board room. It was actually one of a campaign based on a theme of a journey to achieving the companies goals
6. Home of Choice | Advertisement
